By Lionel Thomas / PinterestSocial Media / 0 Comments

I hear this a lot, that Pinterest isn’t for my business as it is just for food and recipes, well this actually isn’t true, there is a large variety of businesses that do very well with Pinterest. Pinterest is dominated by woman and traffic peaks on Saturday nights, so if you have a business that women would be interested in your products or services, then it is worth your while to look into this Social Media platform,

Here are a variety of Pinterest profiles doing well:

WordPress Website Security

Thousands of WordPress websites have been hacked after a recent disclosure of a vulnerability in WordPress. WordPress delayed the disclosure for over a week and worked with security companies to have a patch ready, yet not all websites have patched and it’s a WordPress Hacker Smorgasbord.

Yet, even though the patch was released thousands of admins didn’t bother to update their websites either by removing the auto update or just not updating. Some admins may disable the auto update so they can run tests on patches prior to updating, yet with such patches a different approached should be deployed to ensure the website is secure.

The famous Linux distribution OpenSUSE ( was hacked, just quickly restored without further breaches in others parts of openSUSE’s infrastructure, the CIO reported.

The vulnerability is within the WordPress REST API, that allows an unauthenticated user to delete or modify pages and redirect their visitors to malicious exploits.

The security researcher at Sucuri, stated that they notices multiple campaigns running over the internet trying to find unpatched WordPress websites.

The call to update has been going for some time an if you have not updated to WordPress 4.7.2, then you should do so urgently in addition to checking your website.

This is a clear indication that websites nowadays need multiple layers of security and some suggestions to look into are:


Google tabbed hidden content mobile

With the move towards rewarding beneficial UI development for mobile websites, Google is now giving full weight to Tabbed content, previously looked down upon for Websites viewed on Desktops as you could hide large portions of text to try and get a SEO injection, although this technique is beneficial for Mobile website design as it givens a more User-Friendly interface when view multiple sections on a website when viewing on a mobile device. Tab content includes but not limited to standard tabs, Accordions and Toggled content.

Google Adwords and Facebook
By Lionel Thomas / FacebookGoogleGoogle AdwordsMarketing / 0 Comments

The concept of online marketing had burst upon the scene about five years ago and since then has increasingly gained popularity. AdWords from Google is the greatest advertising tool that still reigns supreme. But it is being challenged at every step by the Facebook Ads tool from the social networking site Facebook which has become the next best alternative to advertisers using online tools.

Though it is a newcomer to the scene of online advertising, the ROI provided by Facebook Ads to advertisers doing their online advertising with its help has been very impressive.

So what is the secret of the increasing popularity of Facebook Ads over Google AdWords?

  • Big Data
    Due to the amount of personal detail everyone is willing to give, in addition to being tracked via their phone; Facebook knows so much about us, it is like a continual census running 24/7. Consider, Facebook knows you gender, age, location, movements, friends/connections, interests and much more. This may seem intrusive, yet the Big Data stored allows for very targeted marketing never seen before, much more than Google is able to achieve at this time.
  • Competition is less
    Facebook, initially known as a social networking site whose real potential as a tool for online advertising only recently has become apparent. As compared to Google AdWords, the competition on Facebook to advertise is very little, yet as more people start to use this, it will change, so now is the time to advertise prior to Facebook becoming cluttered with ads.The number of users of Google AdWords has increased substantially during the last few years. Because of the stiff completion for space Google has increased has imposed strict rules. The cost-per-click has also gone up considerable, and is another reason the Facebook advertising platform is more attractive, due to the cheaper cost to advertise.
  • Targeting the audience accurately
    Due to the Big Data kept on Facebook users, marketers can target very specific types of people, their behaviours, interests and demographics, making for a very powerful tool that can also be used for market research and at a fraction of the cost you would have paid previously.
  • Impact of images
    As Facebook allows the use of Images and Video, it increases the interaction with their adverts, especially when compared to the dated Google text based adverts on their search results. Images play a very important part of advertising and text only limits the effectiveness of advertising.
  • Larger number of impressions
    The 6 billion hits per day for Google users has been left quite far behind by 100 billion hits per day for Facebook users. As Facebook receives approx. 20 times more traffic than Google, you have the potential for a much larger and diverse audience to reach.
  • Less cost-per-click
    Putting ads in Facebook Ads is cheaper than putting it on Google AdWords. This would mean a great deal to a small business just starting with online advertising. On an average, the cost-per-click on Facebook Ads comes to $1, and can be much cheaper if your adverts for related to the audience reached.

Do all these factors in favor of Facebook Ads, Facebook is threatening to Google AdWords. Undoubtedly Facebook Ads should be considered for online marketing, yet research should be done as to how you will advertise on this medium, as even though it looks much better than Google, the Google adverts are usually shown from people actively searching for something, while Facebook adverts are usually pushed in front of people dependant on the adverts campaign goals.

Pokemon go security risk
By Lionel Thomas / Cyber SecurityMobile Apps / 0 Comments

Pokémon GO, a location-based augmented reality game using Google Maps has recently released by Nintendo on iOS and Android; it has been a huge success, yet it has also created a huge security Risk.

Pokémon GO, grants itself FULL Account Access to your Google Account.
Full Access includes the ability to:

  • Read your Emails
  • Send Emails from your Account
  • Access Google Drive documents
  • Look at Search History
  • Access Private Photos on Google Photos
  • And More…

Are you playing Pokémon GO with a Business Email or are your employees? If yes, then this has potentially opened up the business to a major security risk.

As we become more connected, we need to be more cautious in what connects with what, especially when it comes to business.

All businesses need a policy in place around how their Google Accounts are to be used and an approval process in place as to what it can be connected to.

All other situations in connecting to software/applications, a Free Gmail account should be created and only used for this purpose, also known as a Burn (or Burner) Email Account to reduce the risk to the business.

Remove Pokémon GO’s Access to your Google Account:

  1. Open your Google Account permissions page
  2. Find and Select Pokémon GO
  3. Click “REMOVE” button to revoke Full Account Access

Pokémon GO’s Access to be changed in the future:

From the Developer: “We recently discovered that the Pokémon GO account creation process on iOS erroneously requests full access permission for the user’s Google account,” Niantic said.

The fact that it was released with Full Access should be a warning to all Businesses to be aware of what their employees are connecting to and the potential Security Risks created.

facebook remarketing
By Lionel Thomas / FacebookFacebook Re-Marketing / 0 Comments

I find many businesses sending traffic to their websites front page or similar via Google Adwords, Facebook Ads and other means. The main issue is that these types of website pages have much distraction, not always relevant and usually lacks a clear call to action. A landing page should have 1 clear topic with a relevant Call to Action and no other distractions, this way it is easier to measure and analyse results, plus you can re-market to them. Whether doing Google or Facebook ads, always use the Facebook tracking pixel as it allows you to re-market to potential Customers/Clients depending on the Action/In-Action taken.

Landing Page and Facebook Tracking

As an example, consider you are doing a Google Adwords Campaign and sending people to a Landing Page (P1), the Facebook tracking (Facebook Tracking Pixel) tracks them on this page and if they take action they go to the a Thank You page (P2) they are also tracked.

Now in Facebook you can market to those people that went to (P1) and didn’t go to (P2) as to push them over the line, or market to people that went to (P2) and up-sell them, be social or more, as people that have taken one step with you are more likely to do it again.

This can also be applied to your Shopping Cart, as a follow up to someone abandoning the shopping cart due to whatever reason (Kids, Cooking a Meal, etc…) has proven to increase sales by up to 62%.

Consider being able to market to people depending on what actions they take on your website today, to improve not only sales, but customer service as well.

Website usability

A customer may decide to buy a product or not based on the first 5 second of seeing your website, and some websites don’t convert at all and are a waste of time and resources. Creating an attractive website doesn’t mean you have the perfect website and that it will convert, in fact too much design can detract from your products/services all together. Some of the best selling websites are simple and sleek, meaning the focus is on what you are trying to sell, and not he pretty lights, complex navigation, verbose text or poor design.

One of the key characteristics of a user-friendly website is the ease of use with which the visitor can browse through it. Give the user a few options, as confusing potential customers and you will end up pushing people away. A user-friendly website is a must for a company to grow.

Tips for making a website more user-friendly:

1. Choose the colours smartly

Colours are important for the website as each of them portray a different meaning, yes you need to understand the psychological meanings of the colours, as to customise it to your product/services.

For example:

  • Blue: Honesty, Trustworthy, Stable
  • Green: Relaxing, Envy, Eco-Friendly
  • Purple: Royal, Luxury, Creative
  • Red: Love, Energy, Sale, Anger
  • Black: Bold, Rich, Evil, Elegance

2. Use simple and informative content

Use simple words in the content so a greater audience will be able to easily understandable, this can be different in the case of website selling technical items that require complex descriptions. Use images to help customers visualize the product and use white spaces to keep the content clean, meaning do not clutter text and products all together.

3. Organize the information

Most visitors spend only five seconds to go through a website and decide if they will stay. If the information on the site looks very well organized, then the customer feels more confident that the information is legitimate and will go through the content more. If it is not, then the visitor will most likely leave.

4. Give a simple URL name

If the URL (Domain) of a website is easy to remember, they are more likely to return and also share with others in conversation.

5. Making mobile compatible website

Since 2014, mobile phone have been used to access the internet more than PCs and with a large majority of people using mobile phones to find businesses, check out products/services, review and more, it is a must nowadays; even considering the Mobile Layout as a priority over the Desktop/Laptop look and feel.

6. Handling of errors

Code Errors show not be displayed on a Public website; such information should only be used to debug the website either during maintenance or on a staging server the public can not see. The public seeing Code Errors and output of codes, is a large turn off and creates trust concerns.

7. Update your website frequently

Most websites are not like a retail store, where you see people moving and doing things, a website is usually very static and having old information can be very off putting and concerning to potential customers. Make your website look active, either by having up to date details, recent news/events or share active Social Media accounts on your website to show you are active.

8. Minimum time required to load

You want your website to open up in seconds, nowadays many websites use CMS like WordPress, Joomla, Drupal etc… and most of these either have caching or you can install a caching plugin to make the website load much faster. Many of these plugins will help minimise the includes on your website, this in itself is a full discussion, for now you can use the Google Speed Test to check out tips on areas you can improve your website speed.

Google Speed Test: Click for Website

9. Provide information for contacting you

It sounds simple yet is it very important to seem legit, so provide as much details as you can so people can verify who you are. People want to feel safe about a purchase or dealing with another, you want more than just an email, have your phone number, address and any Business identifiers. Again, there is a lack of human connect with most websites, so you need to create an atmosphere of confidence that you are genuine.

10. Sharing information on social media

Social Media sharing can help to make a website look active, this is very important, as discussed previously, a website is mainly static in the sense it is not a retail store that you can talk or see people moving around in. Social Media is very good at creating your brand and adding that human touch to your website.

hacker protection
By Lionel Thomas / HackingWebsite Security / 0 Comments

Building websites is continually becoming easier ever year, while the complexity of the world Hackers thrive in, is still very much technical with access to hacking tools being made more readily available with many resources for the novice to expert level Hackers.

No one really knows how many websites are hacked per day, yet estimates range from 30,000 to 60,000 or more; either way there is a greater need now more than ever to secure your website and hosting with multiple security levels and procedures, in addition to keeping everything up to date.

I have heard numerous business owners say, “No one would hack us, we are only small”; the thing is, it is not always banking details hackers are after, there is distribution of malware, using your server for spamming others, spoofing a webpage, attacking another web server and many more malicious activities and as the owner of the website you are responsible!

Yes, you are responsible and there have been cases where the website owners were charged for being hacked, due to the impact it caused to others. If you own a website, you need to know what security is in place, backups performed, monitoring and processes in place.

Here are 5 basic steps to help protect your website from hackers, there is much more you can do:

1. Stay Updated

Keep your website, plugins and server updated as a hack at occur at these points; if you are using a CMS such as WordPress, Joomla etc… join a security newsletter as to keep on top on any security issues as they occur. Google indexes a lot of information, yet this also helps hackers find websites with old versions and systems for easy picking.

2. Strong Organised Passwords

Where possible you want to use 2-Step authorization, yet in general organise your passwords with a Password Manager, and use the password generators that create long (12+ Characters) and strong passwords (Lower/Upper-case, Numbers, Symbols). I personally use Last Pass ( and KeePass (; Last Pass is by far the most convenient for the non-tech savy.

Also, I do not add all passwords to Password Managers; all my Bank and Email account passwords are stored in my head. To ensure that they are strong passwords, I remember a phrase, instead of a mixture of words; for example “ILoveHotCement110%”… Create a phrase you would remember, yet not something that is know (ie. Movie/Singer/Book quote/title etc…)

Note: Avoid using the same password on multiple websites, as many people do this and hackers know this.

3. Backup and Store

You will want to Backup your files and database on a regular basis, how regular depends on the amount of data processed through your website. In, addition to storing them on a different server, you will want historical versions. Hacks can go undetected and you may have a hacked website with back-doors added over a year ago; so you want to keep some historical backups over a year old, in addition to your short-term backups.

4.SSL Certificate

SSL isn’t just for processing transactions, you will also want any sensitive information to be sent over SSL; such as user Logins. You will also want a valid certificate, instead of a self-signed one.

5. Security Layers

With CMS’s such as WordPress and Joomla, you will want to add security plugins to these and set them up properly to add that layer of security the default installation is missing.

I say “setup properly” as I have seen people add security plugins CMS’s like WordPress, yet they don’t even set it them up, which makes the plugin pointless until it is setup properly.

If you are looking for information or need security Contact Us Today!