The concept of online marketing had burst upon the scene about five years ago and since then has increasingly gained popularity. AdWords from Google is the greatest advertising tool that still reigns supreme. But it is being challenged at every step by the Facebook Ads tool from the social networking site Facebook which has become the next best alternative to advertisers using online tools.
Though it is a newcomer to the scene of online advertising, the ROI provided by Facebook Ads to advertisers doing their online advertising with its help has been very impressive.
So what is the secret of the increasing popularity of Facebook Ads over Google AdWords?
- Big Data
Due to the amount of personal detail everyone is willing to give, in addition to being tracked via their phone; Facebook knows so much about us, it is like a continual census running 24/7. Consider, Facebook knows you gender, age, location, movements, friends/connections, interests and much more. This may seem intrusive, yet the Big Data stored allows for very targeted marketing never seen before, much more than Google is able to achieve at this time.
- Competition is less
Facebook, initially known as a social networking site whose real potential as a tool for online advertising only recently has become apparent. As compared to Google AdWords, the competition on Facebook to advertise is very little, yet as more people start to use this, it will change, so now is the time to advertise prior to Facebook becoming cluttered with ads.The number of users of Google AdWords has increased substantially during the last few years. Because of the stiff completion for space Google has increased has imposed strict rules. The cost-per-click has also gone up considerable, and is another reason the Facebook advertising platform is more attractive, due to the cheaper cost to advertise.
- Targeting the audience accurately
Due to the Big Data kept on Facebook users, marketers can target very specific types of people, their behaviours, interests and demographics, making for a very powerful tool that can also be used for market research and at a fraction of the cost you would have paid previously.
- Impact of images
As Facebook allows the use of Images and Video, it increases the interaction with their adverts, especially when compared to the dated Google text based adverts on their search results. Images play a very important part of advertising and text only limits the effectiveness of advertising.
- Larger number of impressions
The 6 billion hits per day for Google users has been left quite far behind by 100 billion hits per day for Facebook users. As Facebook receives approx. 20 times more traffic than Google, you have the potential for a much larger and diverse audience to reach.
- Less cost-per-click
Putting ads in Facebook Ads is cheaper than putting it on Google AdWords. This would mean a great deal to a small business just starting with online advertising. On an average, the cost-per-click on Facebook Ads comes to $1, and can be much cheaper if your adverts for related to the audience reached.
Do all these factors in favor of Facebook Ads, Facebook is threatening to Google AdWords. Undoubtedly Facebook Ads should be considered for online marketing, yet research should be done as to how you will advertise on this medium, as even though it looks much better than Google, the Google adverts are usually shown from people actively searching for something, while Facebook adverts are usually pushed in front of people dependant on the adverts campaign goals.