With the move towards rewarding beneficial UI development for mobile websites, Google is now giving full weight to Tabbed content, previously looked down upon for Websites viewed on Desktops as you could hide large portions of text to try and get a SEO injection, although this technique is beneficial for Mobile website design as it givens a more User-Friendly interface when view multiple sections on a website when viewing on a mobile device. Tab content includes but not limited to standard tabs, Accordions and Toggled content.
It’s been a while now that Mobile usage to find businesses overtook Desktops in both local and Google searches. 80% of People searching for a business on their phones are looking for the location or contact number, and while responsive websites work on Mobile and are classified as Mobile Friendly, they usually are not Mobile User Friendly. Meaning that responsive websites hide or push down the most important content people are looking for to the lower sections of the website. Do not make the user search for what they need.
A business mobile website should have the Location and/or Contact Number/Email prominent at the top of a website or their main Call to Action, depending on the business. Rule of thumb if you have a business people would be looking for the location of or needing to contact, you need to supply this information for the end user in an easy to access location at the top of the website, which is displayed when the website loads; drop-down menus and the like are not user-friendly and the more clicks or searching a potential customer or client needs to do, the less likely they are to go through with it.
The dynamics and flow of you main call to actions needs to be researched in relation to the demographics. For example, having the Location link straight to a Google Map if only one location is good for convenience, yet linking to a page with the Location in text with a Map is good in the way that it allows the user to copy the Location to use with their own GPS system. With this sort of thing it will depend on the demographics of the end user, as more efficient mobile users may know how to share the Google map location the copy from it if needed.
If you don’t test, measure and repeat you will not be able to make a judgement on the best solution for your business.
Also, never forget that they are on a Mobile Device and you can enhance user experience with the user’s location and don’t forget Facebook check-ins, reviews and more Social spread techniques.
Google has a Mobile Friendly check to ensure your website works well on a mobile device, such as not having to zoom into the website, large text, links/buttons large enough your not mashing multiple links/buttons. Although, this doesn’t mean people will be able to use your website with ease on a mobile device. In fact, most responsive websites (websites that respond to browser size) don’t work well as mobile websites out of the box.
Responsive websites do respond, yet most ‘Call to Actions’ are hidden in drop-down menus, at the bottom of the website due to the responsive repositioning or not there at all. This is a flaw many designers have added to websites without the thought to usability and conversions of traffic.
Aspects to make a website Mobile User-Friendly, is to have the main Call to Actions easy to access at the top of the mobile website, even having the front page displaying only the main ‘Call to Actions’. As mobile statistics show, Mobile users doing local searches are mainly seeking the Business Location or to phone the business; this means you need to have a Find Us / Call Us ‘Call to Action’ prominent on your mobile website or similar call to action/s depending on your business and the actions you want your potential customers/clients to take.
We have an extensive Website review that will check the Mobile User-Friendliness and many more aspects to improve your business website; Have a website Check-up Today: http://www.vofer.com.au/website-check-up/