With the move towards rewarding beneficial UI development for mobile websites, Google is now giving full weight to Tabbed content, previously looked down upon for Websites viewed on Desktops as you could hide large portions of text to try and get a SEO injection, although this technique is beneficial for Mobile website design as it givens a more User-Friendly interface when view multiple sections on a website when viewing on a mobile device. Tab content includes but not limited to standard tabs, Accordions and Toggled content.
A customer may decide to buy a product or not based on the first 5 second of seeing your website, and some websites don’t convert at all and are a waste of time and resources. Creating an attractive website doesn’t mean you have the perfect website and that it will convert, in fact too much design can detract from your products/services all together. Some of the best selling websites are simple and sleek, meaning the focus is on what you are trying to sell, and not he pretty lights, complex navigation, verbose text or poor design.
One of the key characteristics of a user-friendly website is the ease of use with which the visitor can browse through it. Give the user a few options, as confusing potential customers and you will end up pushing people away. A user-friendly website is a must for a company to grow.
Tips for making a website more user-friendly:
1. Choose the colours smartly
Colours are important for the website as each of them portray a different meaning, yes you need to understand the psychological meanings of the colours, as to customise it to your product/services.
- Blue: Honesty, Trustworthy, Stable
- Green: Relaxing, Envy, Eco-Friendly
- Purple: Royal, Luxury, Creative
- Red: Love, Energy, Sale, Anger
- Black: Bold, Rich, Evil, Elegance
2. Use simple and informative content
Use simple words in the content so a greater audience will be able to easily understandable, this can be different in the case of website selling technical items that require complex descriptions. Use images to help customers visualize the product and use white spaces to keep the content clean, meaning do not clutter text and products all together.
3. Organize the information
Most visitors spend only five seconds to go through a website and decide if they will stay. If the information on the site looks very well organized, then the customer feels more confident that the information is legitimate and will go through the content more. If it is not, then the visitor will most likely leave.
4. Give a simple URL name
If the URL (Domain) of a website is easy to remember, they are more likely to return and also share with others in conversation.
5. Making mobile compatible website
Since 2014, mobile phone have been used to access the internet more than PCs and with a large majority of people using mobile phones to find businesses, check out products/services, review and more, it is a must nowadays; even considering the Mobile Layout as a priority over the Desktop/Laptop look and feel.
6. Handling of errors
Code Errors show not be displayed on a Public website; such information should only be used to debug the website either during maintenance or on a staging server the public can not see. The public seeing Code Errors and output of codes, is a large turn off and creates trust concerns.
7. Update your website frequently
Most websites are not like a retail store, where you see people moving and doing things, a website is usually very static and having old information can be very off putting and concerning to potential customers. Make your website look active, either by having up to date details, recent news/events or share active Social Media accounts on your website to show you are active.
8. Minimum time required to load
You want your website to open up in seconds, nowadays many websites use CMS like WordPress, Joomla, Drupal etc… and most of these either have caching or you can install a caching plugin to make the website load much faster. Many of these plugins will help minimise the includes on your website, this in itself is a full discussion, for now you can use the Google Speed Test to check out tips on areas you can improve your website speed.
Google Speed Test: Click for Website
9. Provide information for contacting you
It sounds simple yet is it very important to seem legit, so provide as much details as you can so people can verify who you are. People want to feel safe about a purchase or dealing with another, you want more than just an email, have your phone number, address and any Business identifiers. Again, there is a lack of human connect with most websites, so you need to create an atmosphere of confidence that you are genuine.
10. Sharing information on social media
Social Media sharing can help to make a website look active, this is very important, as discussed previously, a website is mainly static in the sense it is not a retail store that you can talk or see people moving around in. Social Media is very good at creating your brand and adding that human touch to your website.
It’s been a while now that Mobile usage to find businesses overtook Desktops in both local and Google searches. 80% of People searching for a business on their phones are looking for the location or contact number, and while responsive websites work on Mobile and are classified as Mobile Friendly, they usually are not Mobile User Friendly. Meaning that responsive websites hide or push down the most important content people are looking for to the lower sections of the website. Do not make the user search for what they need.
A business mobile website should have the Location and/or Contact Number/Email prominent at the top of a website or their main Call to Action, depending on the business. Rule of thumb if you have a business people would be looking for the location of or needing to contact, you need to supply this information for the end user in an easy to access location at the top of the website, which is displayed when the website loads; drop-down menus and the like are not user-friendly and the more clicks or searching a potential customer or client needs to do, the less likely they are to go through with it.
The dynamics and flow of you main call to actions needs to be researched in relation to the demographics. For example, having the Location link straight to a Google Map if only one location is good for convenience, yet linking to a page with the Location in text with a Map is good in the way that it allows the user to copy the Location to use with their own GPS system. With this sort of thing it will depend on the demographics of the end user, as more efficient mobile users may know how to share the Google map location the copy from it if needed.
If you don’t test, measure and repeat you will not be able to make a judgement on the best solution for your business.
Also, never forget that they are on a Mobile Device and you can enhance user experience with the user’s location and don’t forget Facebook check-ins, reviews and more Social spread techniques.
Google has a Mobile Friendly check to ensure your website works well on a mobile device, such as not having to zoom into the website, large text, links/buttons large enough your not mashing multiple links/buttons. Although, this doesn’t mean people will be able to use your website with ease on a mobile device. In fact, most responsive websites (websites that respond to browser size) don’t work well as mobile websites out of the box.
Responsive websites do respond, yet most ‘Call to Actions’ are hidden in drop-down menus, at the bottom of the website due to the responsive repositioning or not there at all. This is a flaw many designers have added to websites without the thought to usability and conversions of traffic.
Aspects to make a website Mobile User-Friendly, is to have the main Call to Actions easy to access at the top of the mobile website, even having the front page displaying only the main ‘Call to Actions’. As mobile statistics show, Mobile users doing local searches are mainly seeking the Business Location or to phone the business; this means you need to have a Find Us / Call Us ‘Call to Action’ prominent on your mobile website or similar call to action/s depending on your business and the actions you want your potential customers/clients to take.
We have an extensive Website review that will check the Mobile User-Friendliness and many more aspects to improve your business website; Have a website Check-up Today: http://www.vofer.com.au/website-check-up/