Pinterest
By Lionel Thomas / PinterestSocial Media / 0 Comments

I hear this a lot, that Pinterest isn’t for my business as it is just for food and recipes, well this actually isn’t true, there is a large variety of businesses that do very well with Pinterest. Pinterest is dominated by woman and traffic peaks on Saturday nights, so if you have a business that women would be interested in your products or services, then it is worth your while to look into this Social Media platform,

Here are a variety of Pinterest profiles doing well:

Website usability

A customer may decide to buy a product or not based on the first 5 second of seeing your website, and some websites don’t convert at all and are a waste of time and resources. Creating an attractive website doesn’t mean you have the perfect website and that it will convert, in fact too much design can detract from your products/services all together. Some of the best selling websites are simple and sleek, meaning the focus is on what you are trying to sell, and not he pretty lights, complex navigation, verbose text or poor design.

One of the key characteristics of a user-friendly website is the ease of use with which the visitor can browse through it. Give the user a few options, as confusing potential customers and you will end up pushing people away. A user-friendly website is a must for a company to grow.

Tips for making a website more user-friendly:

1. Choose the colours smartly

Colours are important for the website as each of them portray a different meaning, yes you need to understand the psychological meanings of the colours, as to customise it to your product/services.

For example:

  • Blue: Honesty, Trustworthy, Stable
  • Green: Relaxing, Envy, Eco-Friendly
  • Purple: Royal, Luxury, Creative
  • Red: Love, Energy, Sale, Anger
  • Black: Bold, Rich, Evil, Elegance

2. Use simple and informative content

Use simple words in the content so a greater audience will be able to easily understandable, this can be different in the case of website selling technical items that require complex descriptions. Use images to help customers visualize the product and use white spaces to keep the content clean, meaning do not clutter text and products all together.

3. Organize the information

Most visitors spend only five seconds to go through a website and decide if they will stay. If the information on the site looks very well organized, then the customer feels more confident that the information is legitimate and will go through the content more. If it is not, then the visitor will most likely leave.

4. Give a simple URL name

If the URL (Domain) of a website is easy to remember, they are more likely to return and also share with others in conversation.

5. Making mobile compatible website

Since 2014, mobile phone have been used to access the internet more than PCs and with a large majority of people using mobile phones to find businesses, check out products/services, review and more, it is a must nowadays; even considering the Mobile Layout as a priority over the Desktop/Laptop look and feel.

6. Handling of errors

Code Errors show not be displayed on a Public website; such information should only be used to debug the website either during maintenance or on a staging server the public can not see. The public seeing Code Errors and output of codes, is a large turn off and creates trust concerns.

7. Update your website frequently

Most websites are not like a retail store, where you see people moving and doing things, a website is usually very static and having old information can be very off putting and concerning to potential customers. Make your website look active, either by having up to date details, recent news/events or share active Social Media accounts on your website to show you are active.

8. Minimum time required to load

You want your website to open up in seconds, nowadays many websites use CMS like WordPress, Joomla, Drupal etc… and most of these either have caching or you can install a caching plugin to make the website load much faster. Many of these plugins will help minimise the includes on your website, this in itself is a full discussion, for now you can use the Google Speed Test to check out tips on areas you can improve your website speed.

Google Speed Test: Click for Website

9. Provide information for contacting you

It sounds simple yet is it very important to seem legit, so provide as much details as you can so people can verify who you are. People want to feel safe about a purchase or dealing with another, you want more than just an email, have your phone number, address and any Business identifiers. Again, there is a lack of human connect with most websites, so you need to create an atmosphere of confidence that you are genuine.

10. Sharing information on social media

Social Media sharing can help to make a website look active, this is very important, as discussed previously, a website is mainly static in the sense it is not a retail store that you can talk or see people moving around in. Social Media is very good at creating your brand and adding that human touch to your website.

By Lionel Thomas / FacebookMarketingSocial Media / 0 Comments

Due to the potential Social Media has, such as viral spread, many companies are pouring large amounts of money into advertising, only to become frustrated due to the low conversion rates and/or purchases.

If we look at some of the statistics we find on Social Media, 92% of people trust recommendation from a peer and 70% trust a recommendation from someone they don’t even know.

Yet what many companies are not considering is that an Advert is a forced recommendation, it is pushed out in front of them; Advertising and other PAID Social Proof have less than 40% trust level due to this.

Also, when companies advertise we see them mainly redirect people to their website, this adds to the reduction of trust, as if you can keep people within the Facebook platform, it helps retain the trust of that environment.

With website pages (Landing Pages) people are sent to, we find the following mistakes:

  • Landing Page
    Don’t use your Homepage as the Landing Page, as it will usually have too many distractions reducing your conversions and action taken. You need a dedicated page with One Call to Action, this allows you to measure
  • Re-marketing
    Social Media platforms such as Facebook allow you to track traffic on your website, meaning you can track what action or in-action they have taken, and you can re-advertise to those who previously clicked on your advert yet didn’t take any action.
  •  Landing Page Relevance
    You need a dedicated page that is customised to the advert, especially using keywords specific to the advert as this will help reduce the price of the Ads.
  • Testimonials
    You should have testimonials as it adds a level of trust, not as much as Social Media recommendation, yet it may be close.
  • Associations/Media Mentions
    If you are part of any associations or mentioned in any media, add their logos; this again adds a level of trust especially if the people can recognise the Logos.

This is just the start of optimising your marketing campaigns, always Split-Test, Measure and Repeat to determine what your audience reacts to the best, as one method may work for others, yet not your business, yet the above if a good basis to start with.